Amazon’s real business strategy is delight as a service

Tareq Ismail
The Startup
Published in
3 min readNov 14, 2019

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Photo by Luke Dorny

Faces buried in stacks of paper, no one seemed to notice as I walked in and quietly found a seat. It was my first week working at Amazon and we were all meeting to discuss growth, sales, and other key metrics.

Surprisingly, almost all of my Amazon Prime team were there including developers, designers, financial staff, and managers. This is the culture at Amazon…

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